The word website and what it means for a business is often very misunderstood. A lot of people think that a website is just an expensive brochure. And that’s because a lot of websites are, or at least they were. They don’t do anything else other than give a bit of...

A marketing funnel is the process by which a company moves potential customers from interested visitors to lead and finally to customers. It’s a powerful tool that can be used to drive growth and revenue. A marketing funnel is divided into three stages – awareness,...