What do you think are the two most important things about your website?

If you said the first thing was that it’s high quality, then you’d be right. We’re so far into the age of technology that having an ugly, slow website doesn’t cut the mustard at all.

Even the simplest of blogs can be made to look nice in a flash these days. If you can’t do that for a professional business website, well…

Let’s just say people aren’t going to look up to you.

But what about the second thing? Any guesses?

It’s security.

Because the last thing you need is someone coming right in under your nose, getting to places they shouldn’t get to, and running riot all over your site, your customer data, your lead acquisition…

And worst of all: your reputation.

Security is a big, big deal. Not just because a breach can put an end to your revenue almost instantly until you get it fixed — but because of the legal hit you might take in the event of data leaks.

Here are a few things you need to have, and shouldn’t think twice about getting set up correctly.

SSL Certificate – SSL has a double benefit. Better security, and a stronger image in your customer’s eyes (people just love seeing that green padlock – especially when there’s money involved!). Would you spend money online with a site that wasn’t secure? If I see a site now that doesn’t have an SSL certificate I won’t use it. And your potential customers won’t either.

Speed Optimisation – Website load speed is important for your Google rankings, and to help increase conversion rates. We all know the “5 second rule” — getting the right information in front of our prospects as quickly as possible is vital. If your website takes longer than this to load, you’ve already lost before you’ve even displayed any information. They’re off to play Farmville, read emails, or stare at puppies instead.

These things are just a little part of what we’ve put together under the Odin Web Safe Secure Plan.

We’ll optimise your website for faster load time than it currently gets, and that’s a guarantee. In fact, we’ve been known to get them loading in half a second. Quicker than it took you to read that sentence.

What else do we have in there for you? Here goes…

Website Review – We will review your website in depth to help boost conversions (whatever you consider a meaningful conversion). We’ll minimise bounce rates and help people find what they are looking for easily… before they start looking elsewhere.

SEO Audit – We will assess your website’s current positioning and seek ways you could improve by making changes to your on-page SEO. After all, if people can’t find your site, you’re dead in the water. The SEO audit we will provide will assess where you’re ranking currently, and we’ll suggest next steps for you to take to get higher in Google, and in front of the right eyes.

One Full Year Hosting – Fast reliable hosting with 99.9% uptime. No one ever wants their website to go down. We monitor all our sites and we’ve made sure we deliver on our promise of stability.

WordPress Plugin / Theme Updates – We will regularly test and update all of your plugins and WordPress installation, so you don’t miss any security updates or let anything fall to ruin. (We’ve all been there.)

Security & Backups – We’ll make sure you’re up to date with the most secure plugins and take monthly backups of your website. If anything goes horribly wrong, for whatever reason, a site backup is drum roll a godsend. We wouldn’t be gods if we didn’t keep them to hand, and we’ll get you back on your feet in no time.

With the Odin Web Safe Secure Plan, you’re covered for everything above for a full 12 months. You just do what you do best — running the business. Leave the techie stuff with us.

So it’s a grand mix of technical and marketing, what with the included conversion optimisation and SEO audit. For all of this from separate providers, you’d be looking at one hell of a price.

From the gods, though? It’s £399 for the year.

If you’d like to have a chat with us about bringing Odin’s hands into your online presence, just post below and I’ll catch up with you. I’m happy to answer any questions you might have, so don’t be shy!

– Michael