Owning Your Website & Sales Funnel and Why It’s Essential

by | Dec 2, 2021 | Content Marketing, Digital Strategy, Web Development | 0 comments

A marketing funnel is the process by which a company moves potential customers from interested visitors to lead and finally to customers. It’s a powerful tool that can be used to drive growth and revenue. A marketing funnel is divided into three stages – awareness, interest, and purchase – with a conversion rate of about 5% of all visitors who enter it.

The first stage of the funnel is awareness. This is where potential customers become aware of your product or service. You need strong brand recognition or strong advertising campaigns to make them aware of your product/service in this stage of the funnel. In order for them to enter the next stage, they need some form of interest in your product/service – whether it be through hearing about it through word-of-mouth or seeing an advertisement on social media.

Why the Best Content Marketing Strategy Starts with Your Website & Sales Funnel

The content marketing process can be broken down into 5 steps:

1. Research your buyer personas and their problems

2. Develop relevant content based on your buyer persona’s needs and interests

3. Create a distribution strategy to reach your buyers

4. Generate traffic to the content you created with social media, SEO, email marketing, and public relations

5. Measure the success of your campaign by analysing results

What is the Best Way to Build Your Sales Funnel?

The sales funnel is a marketing term that describes the process of converting leads to customers by following the stages of Awareness, Interest, Desire, and Action. The funnel can be represented as an inverted pyramid or triangle shape.

The first stage is Awareness which starts with generating attention for your company and its products. The next stage is Interest where prospects are enticed to learn more about your company and its products. Nowadays, there are many ways to generate interest which includes content marketing, social media marketing, webinars, videos, etc. The next stage is Desire which happens when prospects are convinced to buy your product or service because they have an inner desire for it. Finally, the action takes place when they take the desired action such as making a purchase or completing a questionnaire.

Why should you own your website & sales funnel?

When I say you should own it. I mean you should build it on a platform such as WordPress. Rather than using a service like Click Funnels or Kajabi or relying on a Facebook Page. There are a number of reasons for doing this. The first is that if one of these companies changes it’s policies and shuts you down. Or if the company goes under. Even if they increase their pricing. You now have to rebuild everything.

If you do it properly at the beginning and own your website and sales funnel this can’t happen. You get to choose what you can and can’t put on your pages. If you want to add other features one of these other services can’t do for you. You have full control. 

Conclusion: Why You Should Start Building Your Own Marketing & Sales Funnel Right Now

We’ve covered the basics of marketing, sales funnel, and automation. It’s time to get your hands dirty.

This article is designed to be a brief overview of building your own marketing funnel. With automation on your side, you can start making money today.

Want to have a chat with us to see if we can help you get everything setup? Shoot us an email and we can arrange a chat with you.

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Michael Little
Chief of Odin Media

Michael setup Odin Media to be able to help small and local businesses to reach more customers online.

He created care plans in his business to be able to provide ongoing website support and remove the need to pay large fees upfront to have a website built for you.